<div dir="ltr"><div><b>BCMA Workshop: Making Your Case - Visitor Data for Advocacy</b></div><div><p style="color:rgb(51,51,51);font-family:sans-serif,Arial,Verdana,"Trebuchet MS";font-size:13px"><font face="arial, helvetica, sans-serif"><span style="font-size:14px"><strong>Tuesday, April 29th, Thursday May 1st, Tuesday May 6th, and Thursday May 8th 2025</strong></span></font><br><strong style="font-size:14px;font-family:arial,helvetica,sans-serif">9:00 am - 12:30 pm </strong></p><div><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:14px"><span style="font-family:arial,helvetica,sans-serif"><span class="gmail-im"><span style="background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">In a time of austerity and unrest, supporting and empowering our members as places of community, connectivity, support, and advocacy is now more critical than ever. </span></span><span style="background-color:transparent">Organizations need funding and accessible tools and hope to accomplish this. Capturing useful data through visitor studies can help you better understand your visitors and communicate your impact. This results in stronger and more successful advocacy and revenue development. </span></span></span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><br></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:14px"><span style="font-family:arial,helvetica,sans-serif"><span style="background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">This workshop is led by </span><a href="https://tmvisitorstudies.com/" target="_blank" style="text-decoration-line:none"><span style="font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline">Tara Miller, a Visitor Study Consultant</span></a><span style="background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">, based in Vancouver, Canada. Tara has a background in heritage interpretation, a Masters degree in Interpretation: Management and Practice, and is passionate about empowering museum and heritage professionals to use simple and effective evaluation in their work. </span></span></span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><br></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:14px"><span style="font-family:arial,helvetica,sans-serif"><span style="background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">To create this workshop, Tara has combined content from two existing courses </span><a href="https://tmvisitorstudies.com/courses/" target="_blank" style="text-decoration-line:none"><span style="background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline">Foundations of Visitor Studies </span></a><span style="color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">and </span><a href="https://tmvisitorstudies.com/courses/" target="_blank" style="text-decoration-line:none"><span style="background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline">Analysis and Presenting the Data</span></a>,<span style="background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"> to create a comprehensive introduction to running simple visitor studies independently. Expect time for group discussions, self-reflection, and the creation of your own data collection tool. </span></span></span></p><p><br></p></div><p><span style="font-size:14px"><span style="font-family:arial,helvetica,sans-serif">This is a 4-part workshop and will be held over Zoom. </span></span></p><p><span style="font-size:14px"><span style="font-family:arial,helvetica,sans-serif">Workshop fee: $175.00 for BCMA Members, $250 for non-members. <a href="https://members.museum.bc.ca/public/event/details/3de29a680fcce8f945e5d5003bf8d5ff5260ae62/1">Register here!</a></span></span></p><img src="cid:ii_m8tezcl60" alt="Visitor Data.png" width="542" height="542"><br><p><span style="font-size:14px"><span style="font-family:arial,helvetica,sans-serif"> </span></span></p><p><span style="font-size:14px"><span style="font-family:arial,helvetica,sans-serif"><br></span></span></p></div><div><br></div><span class="gmail_signature_prefix">-- </span><br><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div><p class="MsoNormal"><span style="color:rgb(102,102,102)">Lorenda Calvert<br>Program Manager</span><u></u></p></div><div><p class="MsoNormal" style="margin-bottom:12pt"><font size="1">Pronouns: she/her. To learn why pronouns are important, click <a href="https://equity.ubc.ca/resources/gender-diversity/pronouns/" target="_blank">here</a></font></p><div><p class="MsoNormal"><span style="color:rgb(136,136,136)">The BC Museums Association office is located on the traditional, unceded lands of the </span><a href="https://vimeo.com/275788251" style="color:rgb(17,85,204)" target="_blank">Lekwungen</a><span style="color:rgb(136,136,136)"> peoples (Songhees and Xwsepsum Nations). We respect past, present, and future Indigenous stewards and recognize that we are uninvited guests on this territory.</span><br></p><p class="MsoNormal"><br></p></div><div><p style="margin-right:0cm;margin-bottom:1pt;margin-left:0cm"><span style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(237,125,49)">BC Museums Association || 675 Belleville Street  || Victoria, BC || V8W 1A1</span></p><p style="color:rgb(136,136,136);margin:0in 0in 1pt;font-family:Calibri,sans-serif;font-size:11pt"><span style="color:rgb(237,125,49);font-family:Arial,sans-serif;font-size:14.66px"><a href="http://www.museum.bc.ca/" style="color:rgb(17,85,204)" target="_blank">museum.bc.ca</a></span></p><p style="color:rgb(136,136,136);margin:0in 0in 1pt;font-family:Calibri,sans-serif;font-size:11pt"><br></p><div><span style="color:rgb(153,153,153)">Are you developing your institution's priorities for the year? Add a policy review to your to-do list! BCMA has many resources on our website, including brand-new templates for </span><a href="https://museum.bc.ca/brain/safety/" style="color:rgb(17,85,204)" target="_blank">health and safety policies and procedures</a><span style="color:rgb(153,153,153)">.</span></div><p style="color:rgb(136,136,136);margin:0in 0in 1pt;font-family:Calibri,sans-serif;font-size:11pt"><br></p><p style="margin:0in 0in 1pt"><br></p></div></div></div></div></div></div></div></div></div>