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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext">Hello, everyone.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext">The JMABC is evaluating how it communicates, across all platforms, and the primary goals are to increase awareness of the organization and to increase engagement
of our target audience.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext">We recognize that the world of communication is rapidly changing, and we are looking forward to developing a strategy that works and is practical for our organization.
We recognize that all aspects of our current communications need a fresh look, including our website, hard-copy publications, social media and eblasts. We would like some guidance on developing an overall flexible strategy with measurable outcomes.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext">We would like to hear from small institutions who have recently developed communication strategies.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext">Thank you,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none;mso-fareast-language:EN-CA">Marcy<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:4.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none;mso-fareast-language:EN-CA"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none;mso-fareast-language:EN-CA">Marcy Babins</span><span style="font-family:"Times New Roman",serif;color:windowtext;mso-ligatures:none;mso-fareast-language:EN-CA"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none;mso-fareast-language:EN-CA">Administrator</span><span style="font-family:"Times New Roman",serif;color:windowtext;mso-ligatures:none;mso-fareast-language:EN-CA"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none;mso-fareast-language:EN-CA">Jewish Museum and Archives of BC</span><span style="font-family:"Times New Roman",serif;color:windowtext;mso-ligatures:none;mso-fareast-language:EN-CA"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none;mso-fareast-language:EN-CA">6184 Ash Street - Vancouver, BC - V5Z 3G9</span><span style="font-family:"Times New Roman",serif;color:windowtext;mso-ligatures:none;mso-fareast-language:EN-CA"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none;mso-fareast-language:EN-CA">604-257-5199</span><span style="font-family:"Times New Roman",serif;color:windowtext;mso-ligatures:none;mso-fareast-language:EN-CA"><o:p></o:p></span></p>
<p class="MsoNormal"><u><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;color:blue;mso-ligatures:none;mso-fareast-language:EN-CA"><a href="mailto:mbabins@jewishmuseum.ca"><span style="color:blue">mbabins@jewishmuseum.ca</span></a></span></u><span style="font-family:"Times New Roman",serif;color:windowtext;mso-ligatures:none;mso-fareast-language:EN-CA"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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