[BCMA] Connect, Advocate and Grow with Visitor Studies

[Moderated BCMA subscriber listserv]

Connecting with visitors is critical. But, who are they? What do they want?
And, what do they think of that new exhibit?


Visitor studies are a type of evaluation used by museums, galleries, parks,
science centres and other informal learning settings. They are a flexible
research tool designed to yield actionable results to inform
decision-making.


Visitor studies help you:

   -

   Connect more with your audience
   -

   Advocate for funding
   -

   Identify opportunities for growth and celebrate your successes


TM Visitor Studies <https://tmvisitorstudies.com/> empowers museum
professionals to find practical ways to build useful evaluation into their
work through education and consulting services.


Build your capacity through two beginner-friendly courses in visitor
studies this November.

Both courses are designed to complement each other, giving you a full
overview of the visitor study process, but also work well as standalone
courses.

[image: image.png]

Analysis and Presenting the Data

Nov 4 & 6 (Tues & Thu)

9am - 12:30pm PT / 12 - 3:30pm ET

$150 per person


Register Here
<https://us06web.zoom.us/meeting/register/hft3G-z9TneCLhUC9oHzSw#/registration>

Learn the basics of data analysis for simple (but effective) visitor
studies. Make the results of your visitor study stand out with practical
tips and tools to present your data in compelling ways.


We cover:

   -

   Reviewing the process of planning a visitor study
   -

   Data analysis techniques for qualitative and quantitative data
   -

   Data visualization
   -

   Report writing


Past participants have said:

“The course provided a comprehensive, hands-on approach to analyzing and
presenting visitor study data, equipping participants with practical,
applicable, and transferable skills that are essential for those new to the
field.”


“Tara does a great job of cutting through the jargon and giving practical,
actionable ways to share Visitor Studies data. I love the interactivity,
and the chance to dive deep on some critical steps that are easily taken
for granted in the museum world.”



*[image: image.png]Foundations of Visitor StudiesNov 26 (Wed)9am - 4pm PT /
12 - 7pm ET$150 per personRegister Here
<https://us06web.zoom.us/meeting/register/RncCIA4pTYuZTbpR76oCvA#/registration>Kick
start your visitor study skills with this interactive course. Learn how to
plan, structure, and create data collection tools for a visitor study.*


We cover:

   -

   History and purpose of visitor studies
   -

   How to plan your own visitor study
   -

   Introduction to data collection methods
   -

   Prototyping your own data collection methods


Past participants have said:

“In just one month since completing [Foundations of Visitor Studies], I’ve
already used several of the skills and strategies in my daily work. Tara's
teaching style is clear and engaging, making it easy to grasp and apply the
concepts. Overall, it was a great investment, and I highly recommend it to
anyone in the visitor experience field.”


“Whether you're new to the visitor study game or have years of experience,
everyone has something to learn from this fundamentals course. Tara's years
of experience were evident not only in the feedback and questions she
provided but her ability to read the group and effortlessly tailor the
content to them.”


I'm always happy to connect to talk more about visitor studies and how I
might be able to help your organization.
Cheers,
Tara

Tara Miller, MSc

Pronouns: she/her

Visitor Study Consultant
tara at tmvisitorstudies.com

tmvisitorstudies.com


My workdays are Tuesdays - Saturdays

*TM Visitor Studies is situated on the traditional, ancestral, and unceded
territory of the Kwantlen, Qayqayt, xʷməθkʷəy̓əm (Musqueam), S’ólh
Téméxw (Stó:lō), səl̓ilwətaɁɬ təməxʷ (Tsleil-Waututh), and Stz'uminus
Peoples.*
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.museum.bc.ca/pipermail/listserv-museum.bc.ca/attachments/20251010/b94867cb/attachment.htm>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image.png
Type: image/png
Size: 160927 bytes
Desc: not available
URL: <http://lists.museum.bc.ca/pipermail/listserv-museum.bc.ca/attachments/20251010/b94867cb/attachment.png>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image.png
Type: image/png
Size: 81335 bytes
Desc: not available
URL: <http://lists.museum.bc.ca/pipermail/listserv-museum.bc.ca/attachments/20251010/b94867cb/attachment-0001.png>